A software house that behaves like your engineering department
Founded in 2022 in Lahore with one developer and a single restaurant POS contract. Deliberately small — small enough that the founder owns your project, established enough to still be supporting it years from now.
- 2022
- Founded
- 4
- Products shipped
- 19
- Services & programmes
- 7
- Delivery stages
Why we exist
Mission & vision
Mission
To put enterprise-grade software within reach of ambitious businesses — engineered to the same standard whether the client runs three outlets or three hundred.
Vision
To be the software partner that growing companies across South Asia, the Gulf and beyond name first when technology becomes the constraint on their growth.
What we build
Consultancy and software
Three end-to-end programmes and sixteen build services — all of it now on its own page, where it has the room it needs.
POS System Consultancy
A counter audit, an honest platform recommendation, hardware specified to budget, PRA / FBR fiscal setup, data migration, role-based training and a supervised go-live.
Cloud Kitchen Setup
Unit economics before the lease, licensing, kitchen layout, equipment, menu costed to the gram, POS and aggregator integration, hiring, soft launch and a monthly review after it.
Food Business Consultancy
Restaurants, cafés and QSR — break-even covers before the lease, brand, site and licensing, seating and kitchen layout, menu costed to the gram, hiring, launch and the second outlet.
How we work
Seven stages
You see working software every two weeks and always know which stage you're in.
Discovery
- Stakeholder workshops
- Process map
- Success metrics
We sit with the people who will actually use the software, map the current workflow and write down what success looks like in numbers.
Planning
- Technical architecture
- Costed roadmap
- Risk register
Scope, architecture and a costed roadmap. You approve a fixed first milestone before any code is written — no open-ended estimates.
Design
- Design system
- Clickable prototype
- Usability test notes
Wireframes to a clickable prototype in your own branding, tested with real users before engineering commits to it.
Development
- Sprint demos
- Code reviews
- Staging environment
Two-week sprints with a working demo at the end of every one. You see progress continuously instead of waiting for a big reveal.
Testing
- Automated test suite
- Device QA matrix
- Load test report
Automated regression suites plus manual QA on real hardware — printers, scanners, scales and the tablets your staff will hold.
Deployment
- Data migration
- Staff training
- Phased go-live plan
Data migration, staff training and a phased go-live. We stay on-site or on-call for the first week of live trading.
Support
- 24/7 monitoring
- Named engineer
- Quarterly roadmap review
24/7 monitored uptime, a named account engineer and a quarterly roadmap review to keep the system ahead of your growth.
How we behave
Core values
Six commitments we can be measured against, not six adjectives.
Craft Over Volume
We take fewer projects than we could and finish every one properly. Code reviews, tests and documentation are not line items to be cut.
Radical Clarity
Fixed scope, fixed price, weekly demos. You always know what is built, what is next and what it costs — no surprise invoices.
Ownership, Not Lock-In
You get the source code, the infrastructure credentials and the documentation. Staying with us is a choice, never a dependency.
Business Outcomes First
Every feature is justified against a metric — throughput, margin, retention. Software that does not move a number does not ship.
Long-Term Partnership
Most of our revenue comes from clients we onboarded in our first two years. We optimise for the tenth year, not the first invoice.
Relentless Curiosity
A standing engineering budget for R&D keeps the stack modern, so you inherit improvements instead of technical debt.
The story
Since 2022
How the company actually grew — including the stretches that were mostly hard work and no headlines.
Founded in Lahore
First client shipped
One developer, a rented desk and a single restaurant POS contract that we over-delivered on.
ServeSync POS launches
First product
The restaurant work was productised. Twelve venues went live in the first quarter after release.
Cloud-native, multi-branch
100% uptime year
The whole platform moved to containerised cloud infrastructure, with central control across unlimited locations.
StaySync Hotel ERP ships
Fourth product deployed
The hospitality product went live — multi-property reservations, housekeeping and night audit on one system.
Regional expansion
10 countries served
Delivery for clients in the UAE, Saudi Arabia and the UK, with locale-aware tax and fiscal compliance built in.
AI automation practice
100+ projects delivered
Forecasting, document intelligence and retrieval assistants now ship as first-class modules across the product line.